About us

Tastes Like Couture (TLC) is a joyful mission to make the most aspirational high-fashion trends affordable, with a promise of quality and style that not only makes a statement but is also versatile, timeless and easy to adapt in today's ever-so-hectic world. It is the language of the humble fashionista who loves being the head-turner without the noise!

In a world of abundance, we aim to simplify closet upgrades by offering you a carefully curated, hand-picked product mix, making it a seamless shopping experience that's easy on the eyes. Think of us as your personal shopper at the click of your fingers. At TLC, every collection is meticulously curated to make fashion feel personal, powerful, and undeniably chic. The vespa red blooming flower in our brand mark symbolizes this ethos—a hue of timeless allure embodying subtle yet striking elegance.

We believe that real style should be exclusive to the wearer while being accessible to everyone, with which we address yet another 'real-world fashion problem' - being caught in the same outfit as someone else at the same time! To address this effectively, we work with very limited quantities per style, allowing us to give you the 'limited edition' experience every time you shop..you blink, you miss!

Our mission is embracing inclusivity & accessibility without compromising on exclusivity in order to reshape the idea of aspirations, representing a new era in fashion. We aim to celebrate creativity with a clear vision that style and quality must not come with a price tag that make your eyes pop; Style is for everyone who believes in it & TLC promises to deliver precisely that .

Founder Story

Tastes Like Couture (TLC) is the brainchild of sisters Shilpa Aggarwal & Aanchal Aggarwal, whose collective expertise in luxury fashion, business development, and brand strategy has shaped the foundation of this thoughtfully curated label. Born from a deep understanding of luxury and a passion for making high fashion both personal and accessible, TLC is a celebration of style that is bold, exclusive, and effortlessly wearable.

Shilpa, a graduate of the Fashion Institute of Technology (F.I.T.), New York, has built a career at the intersection of fashion and business, working with some of the world’s most prestigious brands. She began her journey at Gucci’s North American headquarters where she trained in merchandising, mastering the art of balancing creative vision with commercial success. At Michael Kors, she focused on business development, learning what it takes to scale a brand globally while keeping its aspirational appeal alive.

A pivotal chapter in Shilpa’s career unfolded at Christian Louboutin, where she was instrumental in establishing and expanding the brand’s presence in the Indian market. Over a seven-year journey, she helped make the iconic red sole synonymous with high fashion in India. With a sharp focus on buying strategy and product curation, Shilpa travelled to Paris each season, curating collections that struck the perfect balance between red-carpet glamour and local sensibilities. Working closely with the French headquarters, she played a key role in strengthening the brand’s planning, execution, and long-term business development strategy for India. Her ability to blend creative vision with commercial instinct enabled her to consistently deliver industry-leading, double-digit growth for seven consecutive years, even in challenging economic conditions. Shilpa’s time at Louboutin not only cemented her as a trusted force in luxury retail, but also showcased her unique ability to scale iconic global brands in culturally nuanced markets through curation, brand building, and sharp business acumen.

Shilpa later joined Tarun Tahiliani as Head of Retail, where she played a key role in redefining the brand for the millennial shopper—bringing couture out of the realm of occasion wear and making it more relevant for the modern, style-conscious woman. She worked closely on brand strategy with the couture king himself, reinventing the brand’s perception to resonate with a younger, digitally driven audience. By making the label more desirable and relevant to millennials, she helped expand market reach and consistently drove growth in both market share and revenue—within a highly competitive landscape.

However, despite working across top luxury brands, Shilpa found herself turning to fast fashion for everyday style—only to be disappointed by the lack of individuality and quality. Through her experience, she recognized a gap in the market—fast fashion offered accessibility but lacked distinctiveness, while high fashion remained aspirational yet often out of reach. That’s where TLC was born—out of a desire to deliver bold, high-fashion style with premium quality at an accessible price. Curated. Limited. Styled to steal the spotlight. Shilpa’s relentless pursuit of excellence over her years of experience in luxury retail laid the foundation for her entrepreneurial journey—bringing her signature blend of strategy, curation, and instinct to redefine the fashion landscape once again.

Her sister and business partner, Aanchal Aggarwal brings a complementary vision to TLC with her expertise in brand strategy and business management. Armed with an MBA in Brand Management from Oxford University, UK, Aanchal has a sharp eye for building brands that resonate with contemporary consumers. Together, the sisters blend their distinct strengths- Shilpa’s deep-rooted experience in luxury fashion aligning with Aanchal’s strategic branding approach—to create a label that is equal parts aspirational and accessible.

TLC is more than just a brand; it is the culmination of years spent understanding luxury, an unwavering belief in thoughtful curation, and a passion for empowering women through style. It is a space where fashion is not just worn, but felt—a brand for the modern woman who appreciates quality, loves to make a statement, and embraces fashion as an extension of her identity. It is a brand built by women who understand fashion’s transformative power, and who believe that great style should be both exclusive and attainable.